Stand for Tomorrow2019-05-28T13:30:19+08:00

Taking a stand on

issues that matter

How the TOMS Giving model is evolving

Watch manifesto video

TOMS founded the One for One business model in 2006, on the simple belief
that we can build a better tomorrow, together.

As a leader in social business, we will always listen and innovate around the changing needs of the world. The time has come for the progressive
evolution our original One for One model to broaden our collective impact
through addressing some of the most pressing issues of our time.

The brand will continue its original One for One Giving programs – including
shoes, sight restorations, and safe water.


Since 2006, our One for One® program has given 86 million pairs of shoes, 600,000 sight restorations and provided 600,000 weeks of safe water to communities around the world. The Stand for Tomorrow program marks an evolution in our corporate Giving model. This year, in the Philippines, we’re focusing on COURAGE, which works to help girl-survivors to heal, overcome and stand up for themselves. Alongside working with local changemakers to raise awareness of the key issues, we are also making financial investments to associated NGOs, charities and community organizations to support a range of outreach and awareness programs.